Every product in the market has to strictly follow its life cycle: Introduction, Growth, Maturity, and Decline. Likewise, we are following the same path. No matter how talented you are, you still end your life under the six feet. And products are the same, they might be very potential, very hot, and very useful, and then they become less and less attractive. One day, it turns out to be useless and is replaced with a new one. It doesn’t sound kind, but it’s true. The only thing to keep the life cycle longer is to keep improving and innovating the present things. Wanting something new is a basic human instinct.
À Ố Show and The Lesson of Management Behind
As I shared in the previous entries, I have been buried in a pile of tasks and assignments. I start a new day at 8:00 am and finish it late at midnight. All the key activities revolve around teaching, mentoring, reading job-related studies and references, researching and trying to understand my customers’ behaviors and thoughts, designing customized lessons, and also spending time furthering my education with my MBA course. Rarely do I find some intervals to relax and enjoy myself.
However, today I decided to release myself for a few hours before coming back to the pressure of work and study. I was invited to a show called À Ố Show which is a Unique Bamboo Circus show. I was so curious about what it was when hearing its name. I didn’t know and couldn’t figure out how they did exactly in the show when I learned that the admission ticket cost above 1 million VND. No matter how much I tried to read more about it, I still got no clues about its unique and remarkable features.
I set everything aside and got to the appointment on time. The scene in front of me definitely surprised me. The show seemed to attract many foreign visitors from different countries in both the West and East. They gradually appeared, entered the theatre, and waited for the show to start. I sat down at the seat L06 which is right across from the stage. It is a nice place to watch the entire performance.
When the clock struck 6:00. The show started and the performers took turns showing up on stage and welcoming all audiences. They look so professional in the welcoming scene.
The show started and I did immerse myself into their performance throughout 60 minutes without any breaks. It seemed to mesmerize me and other audiences. What we could do without stopping was to watch them and give them big applause. They were talented, and the show was so good, but they were not what was left on my mind. On the contrary, what truly impressed me was the talent of the person staging the show.
Here are the core management lessons learned from À Ố Show
L1: Management and its true meaning
When it comes to management, people have a tendency to think of big things or something too much academic. However, it can be interpreted in a more simple way than we think. Management means to be able to use all current resources to deal with situations and achieve what you want.
That’s true when the producer of À Ố Show demonstrated his or her talent in management. I can feel all the parts of the show are well integrated and create an incredible effect. a “Whoa” effect is what I want to mention about the show. It is not unique compared to other greater shows in the world, but it left a thought-provoking question – What’s wrong with the Vietnamese producers?
As I learned further about the producer of the show, he is an American. He brought that idea from the US to Vietnam, gathered all the acrobats, and made the show that has been attracting many customers these days. He saw the talent of the Vietnamese acrobats, the bamboo materials, and the Vietnamese folk stories, music, and instruments as indispensable resources to make the show.
An American producer created a show with 100% Vietnamese factors and it really touched the heart of a Saigonese guy!
L2: Team Collaboration Mechanism
It might be said that team collaboration or unity is essential. It can be seen as the key “ingredient” to make the show. What if there was one member not being able to do his/her role? It would be such a nightmare. It teaches us that great things never come from one individual, it must be the result of a team of talents in which there are no distinctions among the members. Leading or Supporting are equally important, there is no space for the mindset of being a superstar.
Watching the show made me ponder for a moment. Vietnamese people are as intelligent and talented as others in the world, they carry great patriotism, but they cannot manage themselves to unify with each other. Like the story of a bunch of chopsticks, I heard when I was a child, being alone to be defeated easily or being together to conquer challenges and thrive are the two choices mentioned by the father in the story. It’s totally true to apply to our situation in general. We just try to defeat each other and get the pie to eat alone. On the way, we can hurt each other and even ourselves. That’s a very bad story to learn about the way many Vietnamese people are doing business.
Back to the story of À Ố Show, all the acrobats worked together very smoothly, they knew how to lead and support each other in every single scene. They shared the spotlights and saw themselves as an essential part of the success of the show. No redundant roles is what was left in my mind when the show ended with great applause from the audience.
Where does team collaboration come from?
When collecting team members, you are supposed to clear final goals since they are mainly directing where to get for the entire team. Also, on the way to achieving them, you need to set up smaller objectives that depict the desired state of your team at each phase. As I mentioned, the mindset of being a superstar is taboo. If you find any symptoms of it, stop and eliminate it immediately. No superstars, no main or sub roles are counted in a team. Instead of using the terms “main” and “sub”, you are highly recommended to use the other 2 words “leading” and “supporting”. Leading shows you the way to do something, and Supporting gives you a chance to complete it perfectly. They are two sides of a see-saw, and your mission is to keep it balanced if you are seeking a real team collaboration.
L3: Positioning yourself in the market
The show ticket costs up to 1,250,000 VND, several times the face value, for a 60-minute show. How can they do it?
Pricing is a valued lesson from the way they are delivering and selling the show. To decide what price to sell, the story revolves around Value.
- Cost: the amount of money you spend to produce something
- Price: the amount of money you want people to pay for your products
- Profit = Price – Cost: the money you make by selling your products
- Value decides how much something is worth in money when it is exchanged.
- Consumer Surplus = Value – Profit: refers to the willingness to pay of your consumers
After you calculate all the necessary costs, you need to decide how much profit you want to make. Also, you have to figure out how to build up the image of your products in the market by doing primarily additional activities, then make your products good for money and stimulate the willingness to pay from your target consumers.
To make it come true, think about the potential consumer surplus first, and then go backward to execute the others.
If you are going backward with your product value, you will figure out how to approach the market and potential consumers, then you will calculate all the money you might spend and receive back when trading in the market, and finally, you will find out the way to build your wanted product.
It’s quite amazing to learn something from a show, a good case study for me to recapture what I’ve learned.
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